(Adjusted for inflation, those figures would be roughly 10 times as much today.) Ironically, as a collectible car, a Cadillac Eldorado Brougham is today worth more than twice as much as a Silver Royce Silver Cloud, said Wiley. When it was new, the Eldorado cost just over $13,000 at a time when a Rolls-Royce Silver Cloud could be purchased for about $16,000, said Wiley. GM made only 400 Eldorado Broughams and they were entirely hand-assembled, not made on an assembly line. This is territory Cadillac hasn't occupied since at least 1957, when Cadillac offered the Eldorado Brougham, said John Wiley, manager of valuation analytics at Hagerty, a company that closely tracks the collector car market. The Celstiq takes General Motors' luxury brand into direct competition with brands like Bentley and Rolls-Royce that routinely sell cars at these sorts of prices. The vehicle GM unveiled is a "show car" version of the Celestiq, but executives have said the production will be very close in appearance except that it will be highly customizable by individual buyers.Ĭadillac has sold cars costing six-figure sums before, but those were usually just over $100,000 and they've usually been Cadillac Escalades loaded up with options.
GM has not yet announced a date when actual production will begin. The Celestiq, an electric car, is expected to cost as much as $300,000 when it goes on sale, a figure first reported by the Wall Street Journal and which GM has not officially confirmed or disputed. General Motors unveiled the Cadillac Celestiq on Friday, and the company wants it to beat the best in the world. General Motors unveiled the Cadillac Celestiq, an electric car that is expected to cost as much as $300,000 when it goes on sale.Ĭadillac is going back into a market segment it hasn't occupied in decades: the world of true ultra-luxury cars with huge six-figure price tags.